{"title":"New In","description":"\u003cp data-mce-fragment=\"1\"\u003eDiscover the latest additions to our luxury \u003ca href=\"\/collections\/all-bed-products\" title=\"All Bedding Products\" data-mce-fragment=\"1\" data-mce-href=\"\/collections\/all-bed-products\"\u003ebedding\u003c\/a\u003e and \u003ca href=\"\/collections\/towels\" title=\"All Towel Products\" data-mce-fragment=\"1\" data-mce-href=\"\/collections\/towels\"\u003etowel\u003c\/a\u003e ranges. Explore our new arrivals and indulge in the comfort and elegance of our premium products. Upgrade your bedroom and bathroom with our exquisite designs and high-quality materials.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eExperience luxury like never before with our newest offerings.\u003c\/p\u003e","products":[{"product_id":"white-1000-thread-count-edged-duvet-cover","title":"White 1000 Thread Count Luxe Edged Duvet Cover","description":"\u003cp\u003eEnsuring a 5* luxury feel in your bedroom, this impeccably smooth 1000 thread count cotton duvet cover features an oxford border for refined simplicity. Consider this your invitation to experience the finer things in life, for less. Sink into thoughtfully designed bedding that delivers a silky-soft, indulgent finish and a beautifully seamless drape—crafted to perfection for every day, affordable luxury.\u003c\/p\u003e\n\u003cp\u003eEach product in this range comes in a reusable, multi-purpose fabric drawstring bag.\u003c\/p\u003e","brand":"No. Eleven","offers":[{"title":"Single","offer_id":55266012692866,"sku":"BN11DCPREM-WHT-SG","price":80.0,"currency_code":"GBP","in_stock":true},{"title":"Double","offer_id":55266012725634,"sku":"BN11DCPREM-WHT-D","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"King","offer_id":55266012758402,"sku":"BN11DCPREM-WHT-K","price":100.0,"currency_code":"GBP","in_stock":true},{"title":"Superking","offer_id":55266012791170,"sku":"BN11DCPREM-WHT-SK","price":110.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1422\/6476\/files\/NO111000TCWhite-DuvetCover-1.jpg?v=1750676271"},{"product_id":"white-1000-thread-count-deep-fitted-sheet","title":"White 1000 Thread Count Luxe Deep Fitted Sheet","description":"\u003cp\u003eEnsuring a 5* luxury feel in your bedroom, this impeccably smooth, 1000 thread count cotton deep fitted sheet delivers a silky-soft finish. Consider this your invitation to experience the finer things in life, for less. Sink into thoughtfully designed bedding that’s truly indulgent with a beautifully seamless drape—crafted to perfection for every day, affordable luxury.\u003c\/p\u003e\n\u003cp\u003eEach product in this range comes in a reusable, multi-purpose fabric drawstring bag. \u003c\/p\u003e","brand":"No. Eleven","offers":[{"title":"Single","offer_id":55275448304002,"sku":"BN11FSPREM-WHT-SG","price":40.0,"currency_code":"GBP","in_stock":false},{"title":"Double","offer_id":55275448336770,"sku":"BN11FSPREM-WHT-D","price":50.0,"currency_code":"GBP","in_stock":false},{"title":"King","offer_id":55275448369538,"sku":"BN11FSPREM-WHT-K","price":55.0,"currency_code":"GBP","in_stock":false},{"title":"Superking","offer_id":55275448402306,"sku":"BN11FSPREM-WHT-SK","price":60.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1422\/6476\/files\/NO111000TCWhite-FittedSheet-1.jpg?v=1750676414"},{"product_id":"white-1000-thread-count-luxe-standard-pillowcase-pair","title":"White 1000 Thread Count Luxe Standard Pillowcase Pair","description":"\u003cp\u003eEnsuring a 5* luxury feel in your bedroom, these impeccably smooth 1000 thread count pillowcases offer refined simplicity. Consider this your invitation to experience the finer things in life, for less. Sink into thoughtfully designed bedding that delivers a silky-soft, indulgent finish and a beautifully seamless feel—crafted to perfection for every day, affordable luxury.\u003c\/p\u003e\n\u003cp\u003eEach product in this range comes in a reusable, multi-purpose fabric drawstring bag.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/bedandbathemporium.com\/pages\/pillow-and-pillowcase-size-chart\"\u003e\u003cspan\u003eView our pillow \u0026amp; pillowcase size chart here\u003c\/span\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"No. Eleven","offers":[{"title":"Default Title","offer_id":55275822645634,"sku":"BN11PCPREMHW-WHT-50X75","price":24.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1422\/6476\/files\/NO111000TCWhite-HousewifePillowcases-1.jpg?v=1750677199"},{"product_id":"white-1000-thread-count-luxe-superking-pillowcase-pair","title":"White 1000 Thread Count Luxe Superking Pillowcase Pair","description":"\u003cp\u003eEnsuring a 5* luxury feel in your bedroom, these indulgent, 1000 thread count cotton superking pillowcases come as a pair. Consider this your invitation to experience the finer things in life, for less. Sink into thoughtfully designed bedding that delivers a silky-soft finish and a beautifully seamless feel—crafted to perfection for every day, affordable luxury.\u003c\/p\u003e\n\u003cp\u003eEach product in this range comes in a reusable, multi-purpose fabric drawstring bag. \u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/bedandbathemporium.com\/pages\/pillow-and-pillowcase-size-chart\"\u003e\u003cspan\u003eView our pillow \u0026amp; pillowcase size chart here\u003c\/span\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"No. Eleven","offers":[{"title":"Default Title","offer_id":55275858559362,"sku":"BN11PCPREMHW-WHT-50X90","price":28.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1422\/6476\/files\/NO111000TCWhite-HousewifePillowcases-2.jpg?v=1750677199"},{"product_id":"white-1000-thread-count-luxe-oxford-pillowcase-pair","title":"White 1000 Thread Count Luxe Oxford Pillowcase Pair","description":"\u003cp\u003eEnsuring a 5* luxury feel in your bedroom, this 1000 thread count cotton pillowcase pair features an oxford border for refined simplicity. Consider this your invitation to experience the finer things in life, for less. Sink into thoughtfully designed bedding that delivers a silky-soft, indulgent finish and a beautifully seamless feel—crafted to perfection for every day, affordable luxury.\u003c\/p\u003e\n\u003cp\u003eEach product in this range comes in a reusable, multi-purpose fabric drawstring bag.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/bedandbathemporium.com\/pages\/pillow-and-pillowcase-size-chart\"\u003e\u003cspan\u003eView our pillow \u0026amp; pillowcase size chart here\u003c\/span\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"No. Eleven","offers":[{"title":"Default Title","offer_id":55275900764546,"sku":"BN11PCPREMOX-WHT-50X75","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1422\/6476\/files\/NO111000TCWhite-OxfordPillowcases-1.jpg?v=1750677445"},{"product_id":"white-1000-thread-count-luxe-superking-oxford-pillowcase-pair","title":"White 1000 Thread Count Luxe Superking Oxford Pillowcase Pair","description":"\u003cp\u003eEnsuring a 5* luxury feel in your bedroom, this indulgent, 100% cotton superking pillowcase pair features an oxford border for refined simplicity. Consider this your invitation to experience the finer things in life, for less. Sink into thoughtfully designed bedding that delivers a silky-soft, indulgent finish and a beautifully seamless feel—crafted to perfection for every day, affordable luxury.\u003c\/p\u003e\n\u003cp\u003eEach product in this range comes in a reusable, multi-purpose fabric drawstring bag.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/bedandbathemporium.com\/pages\/pillow-and-pillowcase-size-chart\"\u003e\u003cspan\u003eView our pillow \u0026amp; pillowcase size chart here\u003c\/span\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"No. Eleven","offers":[{"title":"Default Title","offer_id":55275951391106,"sku":"BN11PCPREMOX-WHT-50X90","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1422\/6476\/files\/NO111000TCWhite-OxfordPillowcases-2.jpg?v=1750677445"},{"product_id":"white-1000-thread-count-luxe-square-pillowcase-pair","title":"White 1000 Thread Count Luxe Square Pillowcase Pair","description":"\u003cp\u003eEnsuring a 5* luxury feel in your bedroom, this 1000 thread count cotton square pillowcase pair offers refined simplicity. Consider this your invitation to experience the finer things in life, for less. Sink into thoughtfully designed bedding that delivers a silky-soft, indulgent finish and a beautifully seamless feel—crafted to perfection for every day, affordable luxury.\u003c\/p\u003e\n\u003cp\u003eEach product in this range comes in a reusable, multi-purpose fabric drawstring bag.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/bedandbathemporium.com\/pages\/pillow-and-pillowcase-size-chart\"\u003e\u003cspan\u003eView our pillow \u0026amp; pillowcase size chart here\u003c\/span\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"No. Eleven","offers":[{"title":"Default Title","offer_id":55276029477250,"sku":"BN11PCPREMSQ-WHT","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1422\/6476\/files\/NO111000TCWhite-SquarePillowcases-1.jpg?v=1750677634"},{"product_id":"white-linen-cotton-blend-edged-duvet-cover","title":"White Linen Cotton Blend Edged Duvet Cover","description":"\u003cp\u003eDesigned with your comfort in mind, this delightful duvet cover features an elegant oxford edge design and hemstitch detailing. Woven from a breathable blend of 55% linen and 45% cotton, it combines linen’s exceptional temperature-regulating qualities with cotton’s extra softness, creating a softer feel that makes for all-year-round comfort—no matter the season. Nestle into peaceful perfection, thoughtfully made for those who appreciate understated luxury.\u003c\/p\u003e\n\u003cp\u003eEach product in this range comes in a reusable, multi-purpose fabric drawstring bag.\u003c\/p\u003e","brand":"No. Eleven","offers":[{"title":"Single","offer_id":55276280480130,"sku":"BN11DCPREML-WHT-SG","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"Double","offer_id":55276280512898,"sku":"BN11DCPREML-WHT-D","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"King","offer_id":55276280545666,"sku":"BN11DCPREML-WHT-K","price":89.0,"currency_code":"GBP","in_stock":false},{"title":"Superking","offer_id":55276280578434,"sku":"BN11DCPREML-WHT-SK","price":99.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1422\/6476\/files\/NO11LinenCottonBlendWhite-DuvetCover-1.jpg?v=1750678036"},{"product_id":"stone-linen-cotton-blend-edged-duvet-cover","title":"Stone Linen Cotton Blend Edged Duvet Cover","description":"\u003cp\u003eDesigned with your comfort in mind, this delightful duvet cover features an elegant oxford edge design and hemstitch detailing. Woven from a breathable blend of 55% linen and 45% cotton, it combines linen’s exceptional temperature-regulating qualities with cotton’s extra softness, creating a softer feel that makes for all-year-round comfort—no matter the season. Nestle into peaceful perfection, thoughtfully made for those who appreciate understated luxury.\u003c\/p\u003e\n\u003cp\u003eEach product in this range comes in a reusable, multi-purpose fabric drawstring bag.\u003c\/p\u003e","brand":"No. Eleven","offers":[{"title":"Single","offer_id":55276651741570,"sku":"BN11DCPREML-STN-SG","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"Double","offer_id":55276651774338,"sku":"BN11DCPREML-STN-D","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"King","offer_id":55276651807106,"sku":"BN11DCPREML-STN-K","price":89.0,"currency_code":"GBP","in_stock":false},{"title":"Superking","offer_id":55276651839874,"sku":"BN11DCPREML-STN-SK","price":99.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1422\/6476\/files\/NO11LinenCottonBlendStone-DuvetCover-1.jpg?v=1750679274"},{"product_id":"white-linen-cotton-blend-deep-fitted-sheet","title":"White Linen Cotton Blend Deep Fitted Sheet","description":"\u003cp\u003eDesigned with your comfort in mind, this indulgent deep fitted sheet is woven from a breathable blend of 55% linen and 45% cotton. This combines linen’s exceptional temperature-regulating qualities with cotton’s extra softness, creating a softer feel that makes for all-year-round comfort—no matter the season. Nestle into peaceful perfection, thoughtfully made for those who appreciate understated luxury.\u003c\/p\u003e\n\u003cp\u003eEach product in this range comes in a reusable, multi-purpose fabric drawstring bag.\u003c\/p\u003e","brand":"No. Eleven","offers":[{"title":"Single","offer_id":55277195526530,"sku":"BN11FSPREML-WHT-SG","price":36.0,"currency_code":"GBP","in_stock":false},{"title":"Double","offer_id":55277195559298,"sku":"BN11FSPREML-WHT-D","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"King","offer_id":55277195592066,"sku":"BN11FSPREML-WHT-K","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"Superking","offer_id":55277195624834,"sku":"BN11FSPREML-WHT-SK","price":52.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1422\/6476\/files\/NO11LinenCottonBlendWhite-FittedSheet-1.jpg?v=1750678139"},{"product_id":"stone-linen-cotton-blend-deep-fitted-sheet","title":"Stone Linen Cotton Blend Deep Fitted Sheet","description":"\u003cp\u003eDesigned with your comfort in mind, this indulgent deep fitted sheet is woven from a breathable blend of 55% linen and 45% cotton. This combines linen’s exceptional temperature-regulating qualities with cotton’s extra softness, creating a softer feel that makes for all-year-round comfort—no matter the season. Nestle into peaceful perfection, thoughtfully made for those who appreciate understated luxury.\u003c\/p\u003e\n\u003cp\u003eEach product in this range comes in a reusable, multi-purpose fabric drawstring bag.\u003c\/p\u003e","brand":"No. Eleven","offers":[{"title":"Single","offer_id":55277227245954,"sku":"BN11FSPREML-STN-SG","price":36.0,"currency_code":"GBP","in_stock":false},{"title":"Double","offer_id":55277227278722,"sku":"BN11FSPREML-STN-D","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"King","offer_id":55277227311490,"sku":"BN11FSPREML-STN-K","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"Superking","offer_id":55277227344258,"sku":"BN11FSPREML-STN-SK","price":52.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1422\/6476\/files\/NO11LinenCottonBlendStone-FittedSheet-1.jpg?v=1750679454"},{"product_id":"white-linen-cotton-blend-standard-pillowcase-pair","title":"White Linen Cotton Blend Standard Pillowcase Pair","description":"\u003cp\u003eDesigned with your comfort in mind, this delightful pillowcase pair features elegant hemstitch detailing. 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Nestle into peaceful perfection, thoughtfully made for those who appreciate understated luxury.\u003c\/p\u003e\n\u003cp\u003eEach product in this range comes in a reusable, multi-purpose fabric drawstring bag.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/bedandbathemporium.com\/pages\/pillow-and-pillowcase-size-chart\"\u003e\u003cspan\u003eView our pillow \u0026amp; pillowcase size chart here\u003c\/span\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"No. Eleven","offers":[{"title":"Default Title","offer_id":55277254934914,"sku":"BN11PCPREMLHW-WHT-50X75","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1422\/6476\/files\/NO11LinenCottonBlendWhite-HousewifePillowcase-1.jpg?v=1750678354"},{"product_id":"stone-linen-cotton-blend-standard-pillowcase-pair","title":"Stone Linen Cotton Blend Standard Pillowcase Pair","description":"\u003cp\u003eDesigned with your comfort in mind, this delightful pillowcase pair features elegant hemstitch detailing. 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Nestle into peaceful perfection, thoughtfully made for those who appreciate understated luxury.\u003c\/p\u003e\n\u003cp\u003eEach product in this range comes in a reusable, multi-purpose fabric drawstring bag.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/bedandbathemporium.com\/pages\/pillow-and-pillowcase-size-chart\"\u003e\u003cspan\u003eView our pillow \u0026amp; pillowcase size chart here\u003c\/span\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"No. Eleven","offers":[{"title":"Default Title","offer_id":55277259850114,"sku":"BN11PCPREMLHW-STN-50X75","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1422\/6476\/files\/NO11LinenCottonBlendStone-HousewifePillowcases-1.jpg?v=1750679661"},{"product_id":"white-linen-cotton-blend-superking-pillowcase-pair","title":"White Linen Cotton Blend Superking Pillowcase Pair","description":"\u003cp\u003eDesigned with your comfort in mind, these indulgent superking pillowcases come as a pair, featuring elegant hemstitch detailing. 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Nestle into peaceful perfection, thoughtfully made for those who appreciate understated luxury.\u003c\/p\u003e\n\u003cp\u003eEach product in this range comes in a reusable, multi-purpose fabric drawstring bag.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/bedandbathemporium.com\/pages\/pillow-and-pillowcase-size-chart\"\u003e\u003cspan\u003eView our pillow \u0026amp; pillowcase size chart here\u003c\/span\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"No. Eleven","offers":[{"title":"Default Title","offer_id":55277267419522,"sku":"BN11PCPREMLHW-WHT-50X90","price":26.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1422\/6476\/files\/NO11LinenCottonBlendWhite-HousewifePillowcase-2.jpg?v=1750678354"},{"product_id":"stone-linen-cotton-blend-superking-pillowcase-pair","title":"Stone Linen Cotton Blend Superking Pillowcase Pair","description":"\u003cp\u003eDesigned with your comfort in mind, these indulgent superking pillowcases come as a pair, featuring elegant hemstitch detailing. 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Nestle into peaceful perfection, thoughtfully made for those who appreciate understated luxury.\u003c\/p\u003e\n\u003cp\u003eEach product in this range comes in a reusable, multi-purpose fabric drawstring bag.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/bedandbathemporium.com\/pages\/pillow-and-pillowcase-size-chart\"\u003e\u003cspan\u003eView our pillow \u0026amp; pillowcase size chart here\u003c\/span\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"No. Eleven","offers":[{"title":"Default Title","offer_id":55277354844546,"sku":"BN11PCPREMLHW-STN-50X90","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1422\/6476\/files\/NO11LinenCottonBlendStone-HousewifePillowcases-2.jpg?v=1750679661"},{"product_id":"white-linen-cotton-blend-oxford-pillowcase-pair","title":"White Linen Cotton Blend Oxford Pillowcase Pair","description":"\u003cp\u003eDesigned with your comfort in mind, this luxurious pillowcase pair features an elegant oxford edge design and hemstitch detailing. 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Nestle into peaceful perfection, thoughtfully made for those who appreciate understated luxury.\u003c\/p\u003e\n\u003cp\u003eEach product in this range comes in a reusable, multi-purpose fabric drawstring bag.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/bedandbathemporium.com\/pages\/pillow-and-pillowcase-size-chart\"\u003e\u003cspan\u003eView our pillow \u0026amp; pillowcase size chart here\u003c\/span\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"No. Eleven","offers":[{"title":"Default Title","offer_id":55277437911426,"sku":"BN11PCPREMLOX-WHT-50X75","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1422\/6476\/files\/NO11LinenCottonBlendWhite-OxfordPillowcase-1.jpg?v=1750678734"},{"product_id":"stone-linen-cotton-blend-oxford-pillowcase-pair","title":"Stone Linen Cotton Blend Oxford Pillowcase Pair","description":"\u003cp\u003eDesigned with your comfort in mind, this luxurious pillowcase pair features an elegant oxford edge design and hemstitch detailing. 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